The Impact of Advertisements on Society: Harmful or Beneficial?

Today money is the most important thing in any society. People try to earn money in any way. They do not consider whether the methods are good or bad. Advertisements have become a profitable source of income.

In our country, advertisements are more of a problem than a benefit. People have no choice. If we open a newspaper or a magazine there are more advertisements than articles. If we switch on the radio or TV we are forced to hear or watch the same add. So many times, that it becomes a real bother.

The worst thing is that they mostly target the young people and the children. Electronic media is very powerful because it is both audio and visual. The images or pictures are so perfect that the viewers are attracted to buy things they do not need. Fast food items, electronic gadgets, cosmetic and many other things are advertised at all times of the day. Another harmful feature is, that the lifestyles displayed are different to our culture sending wrong messages to specially the young.

Sometimes we see good advertisements that are useful and enjoyable. The channels too must be responsible in limiting the time of display.

Advertisements must be attractive as well as provide true information. They can play a powerful positive role to influence society. Then we can say that advertisements are beneficial.